What is PPC or Pay Per Click ?

PPC, or Pay-Per-Click, is an Internet advertisement opportunity used to drive traffic to a website. PPC has proven to be an effective search engine marketing tool with many savvy site owners and SEO professionals. PPC ads can deliver immediate traffic, but for a price. It’s important to understand how PPC works and how to use it to ensure you get the most for your money.

The mechanism behind Pay-Per-Click marketing is simple. Search engines, like Google, Bing, and Yahoo, auction off ad space on their SERPs. These ads are usually found at the top and/or the side of the SERPs and are not mingled with the organic search results.

In the graphic below, we see the Google search results for “send big files.” The PPC ads are located in the top yellow box, and in the side bar area to the right. These companies-- ShareFile.com, YouSendIt.com, and DropBox.com (top); and Box.com, Huddle.com, LiveDrive.com, SyncPlicity.com, Exavault.com, and Mail.com (right side)--have all set up a PPC

campaign with Google Adwords and set a bid amount to pay when someone clicks on one of these links. The first organic or free result on this page is from TransferBigFiles.com, which is located below the yellow box of PPC ads in the white, main body portion of the results page.

For example, let’s say ShareFile.com, as an advertiser, has bid $.10 per click for this ad. If 100 people click on the PPC ad, ShareFile.com will pay Google $10.00 for these clicks, whether or not these site visitors end up buying ShareFile services. PPC is an attractive marketing tool because it generates almost immediate results. It can also be very expensive and not very cost-effective if you do not know what you are doing. A PPC ad may bring a lot of traffic, but that traffic may not be converted into profits. In order to make the most of PPC marketing, advertisers need to take a targeted approach and monitor results carefully. One of the best features of PPC campaigns is that they are very flexible. Advertisers can adjust or eliminate their PPC ads quickly if the ads are not producing the desired return on investment.

PPC is a great way for sites to gain instant traffic to their sites by becoming immediately visible for certain keywords. If a site owner has a new product or service, PPC can get the word out quickly and deliver visitors to a new site, but PPC should never replace good SEO. SEO efforts are long-lasting, while PPC lasts only as long as a campaign is actively running.

Also keep in mind that 80% of searchers still prefer to click on organic results (the ones in the white, main body in the graphic), rather than on PPC ads, so solid SEO practices will prove very beneficial in the long-term once pages are indexed and begin to rank higher on the SERPs.

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How to Recover from Bad SEO ?

The quest for good search rankings can sometimes steer good websites down the wrong path. Unfortunately, there has been a lot of inconsistency in the SEO industry over the last decade. While there are many excellent SEO professionals out there, there are also plenty who are either incompetent, willfully unscrupulous, or dumb enough to believe that the worn-out, black-hat tactics of the past are still helpful to rankings today. If a website falls victim to bad SEO, it can damage search rankings or could possibly get a site banned from SERPs completely. Luckily, it is possible to recover from bad SEO if the problems can be identified and then rectified.

Damaging SEO, sometimes referred to as “black-hat” SEO, can come in numerous forms and is often difficult for site owners to detect. Initially, the bad SEO techniques may seem effective, by temporarily improving search rankings. However, eventually the search engines will discover the cause of the artificially quick and high rankings and will change the ranking of the site with a penalty. The site will remain penalized indefinitely if nothing is done to correct the problem.

Unfortunately, the search engines won’t tell you what was detected as being wrong or incorrect on your site. Often your only indication of a penalty is a drastic drop in search rankings. If this occurs you should quickly comb through the site yourself, or with the help of a reputable SEO expert, to discover the nature of the infraction. Look for common black-hat SEO methods like cloaking, hidden text, duplicate content, keyword stuffing, doorway pages, redirect pages, and linking to bad neighbors, unrelated sites, or banned sites.

Once you locate the bad SEO practices, you must remove or fix them. Unfortunately, this can take several months to achieve. Removing bad links, for example, can be easier said than done. Ultimately, you may have to cut the offensive pages out of your site completely or redirect the site to a new domain to completely rid yourself of bad SEO practices. Once you have successfully addressed the site problems, you should see an improvement in the rankings over time. If that doesn’t happen, you may need to appeal directly to the search engines and request reconsideration.

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MusiMag Green Free Blogger Templates

LIVE DEMO - DOWNLOAD

Template name : MusiMag Blue

Platform: Blogger / Blogspot

Release date :  July 2013

Author :  www.blogger-side.blogspot.com

Template features : 2 Columns, Right Sidebar, Music, Magazine, Featured Content Slider, Fixed Width, Blue Background, Dropdown Menu, Page Navigation Widget.

License : Creative Commons Attribution 3.0 

Basic Instructions : How to install a Blogger Template

Configure Featured Content Slider:

Login to blogger dashboard --> Template --> Edit HTML. Now scroll down to where you see the codes below: or Ctrl F copy paste <div class='featured_banner'/> 

• <div class='featured_banner'/>
   <div id='slider'>
   <div class='jFlowPrev'><img alt='' height='194' src='images/previous.png' width='35'/></div> 
   <div id='slider_img'>
   <a href='#'><span>The best interview is here</span><img height='360' src='../image.jpg' width='900'/></a>
   ..........

Replace:

• "#" with your featured post URL.
• "image.jpg" with your slider image.

Configure Dropdown Menu:

Login to blogger dashboard --> Template --> Edit HTML. Now scroll down to where you see the codes below: or Ctrl F copy paste <div id='navigation'>

• <div id='navigation'>
   <ul>
   <li><a href='#'>Interview<span>Meet your artists</span></a></li>
   <li><a href='#'>Videos<span>Watch Stereolite TV</span></a>
    <ul class='sub_menu'>
     <li><a href='#'><span>Concerts (2)</span></a></li>
   ..........

Replace "#" with your menu item URL.

Configure Page Navigation Widget:

search for:

• var posts=4, // Number of posts in each page
      num=2, // Number of buttons will display

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How to Install a Blogger Templates

Follow this simple guide to install your Favorite Blogger Template:

1. Click on the Download button and save file to PC.

2. Extract File

3. Log in Blogger dashboard, Go to template - Click "Back/Restore"

4. Click on Download Full Template to Backup your previous template.

5. Upload a template from a file on your hard drive by click "Choose File" option button.

6. Click Upload button.

Now you're done.

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MusiMag Blue Free Blogger Templates

LIVE DEMO - DOWNLOAD

Template name : MusiMag Blue

Platform: Blogger / Blogspot

Release date :  July 2013

Author :  www.blogger-side.blogspot.com

Template features : 2 Columns, Right Sidebar, Music, Magazine, Featured Content Slider, Fixed Width, Blue Background, Dropdown Menu, Page Navigation Widget.

License : Creative Commons Attribution 3.0 

Basic Instructions : How to install a Blogger Template

Configure Featured Content Slider:

Login to blogger dashboard --> Template --> Edit HTML. Now scroll down to where you see the codes below: or Ctrl F copy paste <div class='featured_banner'/> 

• <div class='featured_banner'/>
   <div id='slider'>
   <div class='jFlowPrev'><img alt='' height='194' src='images/previous.png' width='35'/></div> 
   <div id='slider_img'>
   <a href='#'><span>The best interview is here</span><img height='360' src='../image.jpg' width='900'/></a>
   ..........

Replace:

• "#" with your featured post URL.
• "image.jpg" with your slider image.

Configure Dropdown Menu:

Login to blogger dashboard --> Template --> Edit HTML. Now scroll down to where you see the codes below: or Ctrl F copy paste <div id='navigation'>

• <div id='navigation'>
   <ul>
   <li><a href='#'>Interview<span>Meet your artists</span></a></li>
   <li><a href='#'>Videos<span>Watch Stereolite TV</span></a>
    <ul class='sub_menu'>
     <li><a href='#'><span>Concerts (2)</span></a></li>
   ..........

Replace "#" with your menu item URL.

Configure Page Navigation Widget:

search for:

• var posts=4, // Number of posts in each page
      num=2, // Number of buttons will display

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How to Create Blog on blogger?

Many of us finding way's how to get income through internet. Blogging is one way. Today I will teach how to make a blog using blogger.com.

In making blog on blogger.com you need to have a google account. Once you have a google account your now already on the next phase. You can also sign up for new google account directly on
blogger.com.

Blogger.com changing their interface from time to time. As they are improving their user experience. In your first visit on blogger.com you'll be ask for a confirmation of your profile. Just Click "Continue to blogger"

In the next page after you click "Continue to blogger" find the "New Blog" button. You are now already creating your new blog.

Click "New Blog" Button. After you click the "New Blog" Button this page will show up. Enter the title of your new blog. Then enter your blog address, Select templates you like. Then click "Create Blog" Button.

Your Done! . .

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